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How Tree Companies Actually Win Their Local Market
Every area has that one tree company everybody knows. They’re busy even when other companies are slow. Their trucks are out when others are parked. Their phones are ringing when others are begging. They’re the name homeowners trust, recommend, and remember. And people love to say they “got lucky” or “must be spending a fortune on advertising,” but that’s never the truth. Those companies didn’t accidentally end up there. They built that position on purpose. They didn’t try to
Eric Ruth
Dec 26, 20252 min read
You Don’t Need More Marketing. You Need Better Marketing.
Most tree service companies don’t really have a marketing problem. They have a focus problem. What usually happens is guys try a little Google for a month, dabble with Facebook, maybe send one round of mailers, boost a random post once in a while, talk to a few agencies to update SEO for their lackluster site, then move on when it doesn’t magically explode with results. Before long, they’re frustrated, annoyed, and convinced “marketing doesn’t work.” But the truth isn’t that
Eric Ruth
Dec 23, 20252 min read
Stop Buying Shared Leads
They’re Quietly Bleeding Your Time Shared leads sound great when someone first pitches them to you. Every marketing platform promises the same thing: “We’ll bring you homeowners who are ready to hire right now. You only pay for real leads.” It sounds simple. It sounds low-risk. But once you actually live with it for a while, especially here in Michigan, you realize what’s really going on. You’re not getting customers. You’re paying to compete against the same four or five tre
Eric Ruth
Dec 19, 20252 min read
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